Press & Media

For journalists, podcast hosts, and event organizers.

Hi-resolution photos, book covers, three bio lengths, and speaking topics. Reach Felix at for review copies, interview requests, or assets not listed here. Replies within two business days, CET.

Bio · 50 words

Felix Lenhard helps companies ship by removing what doesn't work. Founder of Vulpine Industries, Program Director at Startup Burgenland, co-founder of Vulpine Creations (exited 2024), and author of the four-volume Subtract to Ship method and the Late to the Table memoirs.

Bio · 100 words

Felix Lenhard is a strategy and innovation consultant with twenty years of work across DACH manufacturing, B2B services, and consumer products. Coached more than a hundred startups since 2015, most recently as Program Director at Startup Burgenland. Co-founded Vulpine Creations in 2020 with magician Adam Wilber, designing twelve products shipped into more than fifty countries (4.9 stars, zero returns, exited 2024). Now author of the four-volume Subtract to Ship method (September 2026) and the two-volume Late to the Table magic memoirs (June 2026), published under his imprint Vulpine Horizons.

Bio · 200 words

Felix Lenhard is a strategy and innovation consultant with twenty years of work across DACH manufacturing, B2B services, and consumer products. He has coached more than a hundred startups since 2015, most recently as Program Director at Startup Burgenland, where cohort companies reach first revenue under the methodology he calls Subtract to Ship.

In 2020 he co-founded Vulpine Creations with American magician Adam Wilber, a partnership that produced twelve original magic products shipped into more than fifty countries with a 4.9-star average and zero returns. Vulpine Creations was exited in 2024.

His client engagements have included innovation teams at RHI Magnesita, Magna, voestalpine, Liebherr, Porsche, ZF, Lenze, and Benninghoven. He keynotes regularly across DACH on the discipline of removing what doesn't work to get products shipped.

In 2026 he launches Vulpine Horizons, his publishing imprint, with two flagship series: the two-volume Late to the Table magic memoirs (June 2026) and the four-volume Subtract to Ship method (September 2026), plus Build MDR (with Tibor Zechmeister) and Scale eCommerce & Marketplace.

Speaking topics

Three talks Felix gives most often.

  • Subtract to Ship

    The keynote. Twenty years of removing what does not work, distilled into a ninety-minute case for subtraction. Best for innovation summits, leadership offsites, and product conferences.

  • The Kill List

    A more tactical talk for product leaders and innovation heads. How to write a kill script, defend it, and make removing decisions stick past the room they were made in.

  • Late to the Table

    The personal talk on craft, late-mover advantage, and the discipline of getting it wrong six hundred times before getting it right once. Best for builder audiences and creative summits.

Story angles

Five angles for coverage.

  • The Anti-Productivity Productivity Book

    Most business books tell you to add. Subtract to Ship makes the case that removing is the skill that separates products that ship from products that stall. Twenty years of data behind the argument.

  • The Adult Beginner Phenomenon

    Late to the Table taps into the growing trend of adults picking up serious craft hobbies (magic, music, woodworking) after decades in professional careers. Felix started with a deck of cards at 35 and co-founded a global magic company within five years.

  • From Strategy Consulting to Magic Shows

    The story of how a DACH innovation consultant and an American magician built twelve products together, shipped to fifty-plus countries, and exited the company — all while running their day jobs.

  • EU MDR: The Regulatory Bottleneck Nobody Talks About

    Build MDR addresses the growing crisis in European medical device certification. With Notified Body Lead Auditor Tibor Zechmeister as co-author, the book offers a concrete methodology for cutting certification timelines from years to months.

  • Eight Books in One Year from a Solo Imprint

    Vulpine Horizons launches with two flagship series and two domain extensions in 2026. The imprint model (author-run, no traditional publisher) is itself a case study in the Subtract to Ship method.

Key numbers

  • 20years innovation consulting
  • 100+startups coached since 2015
  • 12products shipped and exited
  • 4.9average star rating (Vulpine Creations)
  • 50+countries shipped to
  • 0returns or refunds
  • 8books launching in 2026
  • 23median days to first revenue (coached startups that shipped rough)

Downloadable assets

Coming soon: a single ZIP with everything below.

Until then, request specific items by email. Available on request:

  • Hi-resolution author photos (3 crops: square, landscape, portrait)
  • Book cover images (print + web resolution) for all eight titles
  • Imprint logo (SVG, PNG)
  • Plain-text bios in 50, 100, 200-word formats (above)
  • Two-page imprint boilerplate for review-coverage briefs
  • Review copies of Late to the Table and Back at the Table from May 2026
  • Review copies of the Subtract to Ship series from August 2026

Email office@vulpine-industries.com