The Catalog

Eight books. Two flagship series.

The two-volume Late to the Table memoirs in June 2026, and the four-volume Subtract to Ship method (plus two domain extensions, Build MDR and Scale eCommerce & Marketplace) in September 2026.

Flagship Series · Launching September 2026

Subtract to Ship.
Four volumes plus two domain extensions.

A working operator's manual for bringing products and services to market under real-world constraint. Validate, Build, Grow, Scale. Plus Build MDR (with Tibor Zechmeister) for medical-device certification, and Scale eCommerce & Marketplace for the SKU and channel layer.